Website Proposal · March 2026

Gandhar Oil × yMedia

A comprehensive content strategy and SEO overhaul for Gandhar Oil, built to rank higher, convert better, and get cited by AI engines.

View Proposal ↓

36.9K

Monthly Organic Visits

6,254

Organic Keywords

DA 31

Domain Authority

75 + 10

Pages to Optimise

The Brief

Project Summary

yMedia will lead content strategy, site structure, and SEO for Gandhar Oil's website, building a digital presence that ranks, converts, and gets cited by AI engines.

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Objective

Improve content quality, SEO structure, and site navigation
Align with global content best practices and competitor benchmarks
Deliver a site that ranks for non-branded keywords

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Scope of Work

Content strategy and SEO research
75 product pages + 10 landing pages, written and optimised

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Outcomes

Improved product discoverability and on-page clarity
Stronger SEO foundation and consistent content
Website aligned with competitor benchmarks shared by Gandhar Oil

Website Analysis

What We Found

Our audit of gandharoil.com identified content and UX gaps preventing the site from ranking competitively, with a clear opportunity to capitalise on existing topical authority.

Content & UX Opportunities

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Content Consistency

A unified content framework across product pages will sharpen brand authority and build a stronger SEO foundation.

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SEO Structure Optimisation

Refining heading hierarchy, meta descriptions, and keyword placement across product pages unlocks significant gains in organic visibility.

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Canonical Content Strategy

A strategic canonical structure consolidates similar pages into a cohesive architecture that concentrates search authority.

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Navigation & Discovery

A streamlined category structure with intuitive filtering reduces clicks to key products and improves discoverability for users and search engines alike.

Site Data · gandharoil.com

Traffic Overview · Source: Ubersuggest

Core Web Vitals · Source: Google PageSpeed Insights (Jan 2026)

Keyword Intelligence

The Rankings Opportunity

Gandhar Oil ranks for 6,254 keywords, but most sit beyond position 30. Blog pages are already driving traffic, which means topical authority exists. Better content and on-page SEO can convert that authority into product-page rankings.

Key Insight: Most keywords currently rank at position 30+. Structured content and targeted on-page optimisation can push these into top-10 positions, driving significant incremental organic traffic without any paid spend.

SEO Keywords Ranking Distribution · Feb 2024 – Dec 2025 6,254 Keywords Total

Top Ranking Keywords by Country IN/EN leads with 27,892 keyword positions

Scope of Work

What We'll Deliver

Every deliverable is focused on content quality, SEO performance, and site structure, built to set Gandhar Oil up for long-term digital growth.

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Content & On-Page SEO

Complete SEO audit and error remediation

Content writing for 75 product pages + 10 landing pages, fully SEO-optimised

Advanced keyword research: high volume, low difficulty within the oil & lubricants niche

Image optimisation for all pages

Internal and external linking strategy and implementation

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Strategy & Site Structure

Competitor benchmarking and design direction for site structure and layout

Technical SEO audit with implementation guidelines

On-page AEO via yLedger: structured to get Gandhar cited by AI engines

Commercials

Investment Breakdown

Transparent, fixed-price engagement. No hidden fees.

Service	Deliverables	Budget
Strategy & Oversight	Content strategy and site structure based on competition research and competitor benchmarking	₹40,000
Content Generation	SEO-optimised content writing for 75 product pages + up to 10 landing pages	₹2,45,000
Total		₹2,85,000
On-page AEO via yLedger		TBD

1. All rates are exclusive of applicable taxes and any other transaction fees.
2. Payments are to be made in advance before commencement of work.

Why yMedia

Trusted by India's Leaders

yMedia's services have been chosen by some of India's most recognised names across finance, insurance, real estate, and consumer tech. Brands that demand results, not promises.

We've consistently delivered 100K+ organic social media impressions every month for B2C brands, with thousands of monthly profile visits driven by content designed to rank and convert.

Forbes India PolicyBazaar Motilal Oswal The Max Group BPTP Cashify

100K+

Organic social media impressions delivered monthly for B2C brand clients